At Human Nature, we believe that the food choices we make every day can help shape a healthier planet.
That is why we are proud to announce our new partnership with Green Spoon Sales through their pioneering Take Root programme—an initiative dedicated to building the next generation of clean-label, planet-friendly brands.
A Shared Mission: Good Food That Does Good
Take the Root is a programme designed to showcase a shared commitment to sustainable food solutions, and they only work with sustainable, clean-label brands. That’s why they were so enthusiastic about bringing Human Nature on board.
With Take Root, Green Spoon has taken that commitment a step further.
This programme is designed specifically for emerging, sustainably minded brands, giving them the support and strategy needed to scale responsibly.
From expert guidance on building a long-term retail roadmap to hands-on help with promotions and distribution, Take Root offers a framework that keeps both growth and sustainability in balance.
Only brands that share Green Spoon’s clean-label and people-and-planet values are invited to join. For our Human Nature snacks, crafted with simple ingredients and a commitment to reducing our environmental footprint, the fit was immediate.
How Take Root Supports Human Nature
Through this partnership, Green Spoon is helping Human Nature secure listings with two of the most influential natural retailers in the United States: Whole Foods Market and Sprouts Farmers Market. But their work goes far beyond retailer introductions.
The Take Root team is:
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Driving awareness campaigns to strengthen Human Nature’s brand presence in the US market.
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Guiding our retail strategy so that our growth is sustainable and focused on the right stores and regions.
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Connecting us with seasoned experts who understand how to scale clean-label products without compromising on quality or values.
This combination of strategic insight and hands-on execution gives Human Nature the best possible platform to reach new customers while staying true to our core mission.
Building Momentum
The impact of Take Root speaks for itself.
In the first half of 2024 alone, the programme’s brands collectively secured over 11,000 new points of distribution and 151 item placements, proving that sustainable, better-for-you products can thrive in the competitive US grocery landscape.
With Green Spoon’s national network and reputation for excellence, Human Nature is now poised to join those success stories—making it easier for families everywhere to discover snacks that are as kind to the planet as they are delicious.
Discover More
To explore our products and learn more about our mission, view the Human Nature sell sheet.
Join us as we continue to grow with purpose—and help bring better food choices to more families, one shelf at a time.