Our Founder's Story

“I started Human Nature from my own family’s experience.

My son has cerebral palsy and has often been a fussy eater, which made me think more carefully about food, ingredients and how to create products that feel wholesome and positive. During difficult periods, time spent in nature with my daughter also reminded me of the comfort and balance the natural world can bring.

That became the inspiration behind Human Nature a brand focused on goodness from nature and better snacking.

Our products combine real benefits, including 13g protein per 100g, source of fibre, palm oil free, up to 40% less fat than fried crisps, and less than 100 kcal per portion.

I wanted to create a brand that delivers snacks people can enjoy and feel good about, while also giving something back to the planet”

Bobby Patel